Meta Ads at $16 per lead — and the full digital build for Garnet Home Health.
Garnet Home Health needed leads from day one and a digital presence built to last. We ran Meta lead generation campaigns that hit $16 cost per lead, built the SEO foundation for local home care search, and established their social media presence across Facebook and Instagram.
Three channels. One goal: qualified leads for home care.
Home care is a high-trust, local category. Families searching for care for a loved one don't click on anything — they click on whatever looks credible and local. We built Garnet's digital presence across three channels simultaneously: Meta paid ads for immediate lead flow, SEO for long-term organic visibility, and social media to build the trust that converts a click into a call.
Lead generation at $16 per lead.
We built and ran Facebook and Instagram lead generation campaigns targeting local families in Lavon, TX and surrounding areas. Creative focused on care quality, compassion, and the peace of mind that comes from choosing a trusted local agency. The result: a $16 cost per lead — a hard number in a category where paid leads routinely cost multiples of that.
Local search foundation built from scratch.
Garnet launched with zero online presence. We built the SEO foundation: on-page optimization across all service pages, local keyword targeting for home care terms in Lavon, TX and Rockwall County, metadata written for search intent, and site structure built so Google understands what Garnet does and who they serve.
What the campaigns actually produced.
Every lead generated through Facebook and Instagram campaigns came in at $16 CPL — an efficient acquisition cost for a home care service where a single client represents months of recurring revenue.
Garnet's full digital foundation — SEO-structured website, Google Business Profile optimized, and active Facebook and Instagram presence — built from zero alongside the paid campaigns.
Facebook and Instagram accounts set up, branded, and running consistent content — care tips, service highlights, team introductions, and community posts that build the local trust needed to convert home care inquiries.
Unlike SEO which takes months to compound, the Meta campaigns produced leads from week one. Garnet had an active, manageable pipeline of qualified local inquiries while the organic channels built in the background.
How we built Garnet's full digital presence.
We mapped the Lavon, TX home care market — who was searching, what terms they used, which competitors were running ads, and what messaging was already saturating the area. This defined the campaign angles, the SEO targets, and the social content strategy before a single dollar was spent.
We built the Meta lead generation campaigns from scratch — audience targeting (local families, adult children of aging parents, healthcare adjacent), ad creative focused on care quality and trust, lead form structure designed to pre-qualify rather than just collect names, and conversion tracking set up before launch so every lead was attributable from day one.
With the paid pipeline running, we built the organic layer in parallel. Service pages optimized for local home care keywords, Google Business Profile configured for Lavon, TX, metadata written for search intent, and internal linking structured so the site compounds in local search over time.
Facebook and Instagram accounts branded and built out. A content cadence established: care tips for families, service spotlights, team introductions, and local community content. The goal was not follower counts — it was building enough visible credibility that when a paid lead or organic visitor checked the social profiles, they found a real, active, trustworthy business.
Need leads for your home care business?
We'll run Meta campaigns that bring in qualified local leads, build your SEO foundation, and establish your social presence — all in one engagement. A real human responds inside 24 hours.